Magnetic trade valuations with a dealer-first focus

Deliver highly-accurate trade appraisals, backed by millions of historical transactions.
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Fully customizable appraisals

No matter your market, our custom-built trade valuation algorithm can be fully customized based on a range of criteria so that you can always count on providing customers with an offer that is attractive to them and profitable for you.
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High-converting lead magnet

Strategically placed throughout your website and surfaced during high-value moments, Motive Trade™ captures quality leads and moves customers from casual browsing to mid-funnel buyers ready for the next step.
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We make customer experience your competitive advantage

Motive Trade™ empowers your customers to receive a competitive trade valuation. This valuation stays with your website visitors as they interact with our other tools, allowing us to give customers an experience that is truly unparalleled.
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Unify the consumer journey.

Your customers expect a pixel-perfect, reliable, and trustworthy experience when they shop for a car online. Motive is fun for consumers, and lucrative for dealers.

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The all-in-one website platform for innovative dealers